November 2009

The Sensory Show 039:

What Do Today’s Kids Need to Grow and Succeed?: An Interview with Cris Rowan, Canadian Occupational Therapist
By Kelli Arnone

Disney refunds Baby Einstein DVD’s – false advertising!

Accusations from the Federal Trade Commission (FTC) citing false advertising, and pressure from the American Academy of Pediatrics that ‘baby TV’ is not educational and is detrimental to development, has forced Disney to agree to refund $15.99 for up to four Baby Einstein DVD’s purchased between the dates June 5, 2004 and September 4, 2009.


Campaign for a Commercial-Free Childhood (CCFC) was instrumental in lobbying the FTC to address false advertising of Baby Einstein DVD’s, and below letter from FTC to Baby Einstein lawyer clearly delineates FTC’s concerns.


Possibly a next step would be for the technology production corporations to place ‘child risk’ warnings on products informing parents of detrimental effects of overuse of their products?